DiDi Food launch
DiDi food launched in Mexico in 2019. The focus was on creating the brand from zero including branding, pr, social media, media, crisis.
The playbook creation was essential for DiDi to launch so it was a priority including tag linea, clear CTA, visuals, content creators guidelines for restaurants, couriers and consumers.
The playbook creation was essential for DiDi to launch so it was a priority including tag linea, clear CTA, visuals, content creators guidelines for restaurants, couriers and consumers.
Launching concept:
How Mexicans approach and order food in their own slang and in specific consuming moments
"Di tacos de asada para el rey
Di lo que se te antoje"
"Di heladito triple
Di lo que se te antoje"
"Di cafecito para el chisme
Di lo que se te antoje"
Campaign aligned to visual guidelines, copies and branding:
