Change the Way the World Pays
PayPal X Developer Network
PayPal X Developer Network
PayPal X asked us to develop an awareness campaign leading up to their annual developer conference, along with materials to be used during the event at the Moscone Center last October. The objective was to showcase the PayPal X payments platform as a credible, reliable payments platform that is easy to implement and scalable on a global level. In addition, we wanted to highlight the mobile and gaming aspects and showcase how PayPal X is being used as a payments platform for leading tech ideas.
Since the platform had very low awareness we developed a branded campaign leveraging real developers and business leaders across a variety of industries to demonstrate the potential of the platform and add credibility to the product. We used the X symbol as the main element of the campaign, designing real life and 3D models for developers to interact with during a 2 day photo and video shoot.
I was the ACD on this project, please see below for a list of credits.
Since the platform had very low awareness we developed a branded campaign leveraging real developers and business leaders across a variety of industries to demonstrate the potential of the platform and add credibility to the product. We used the X symbol as the main element of the campaign, designing real life and 3D models for developers to interact with during a 2 day photo and video shoot.
I was the ACD on this project, please see below for a list of credits.
Left: Conference booth and seating area
Right: Conference entrance
Right: Conference entrance
View of the main stage
The leading theme: What is Your X?
As the world’s first open global payments platform, PayPal X gives developers an opportunity to change the way the
world thinks about money. Their vision, expertise and passion will be channeled by the tools and resources on PayPal X.
This is just the start...
As the world’s first open global payments platform, PayPal X gives developers an opportunity to change the way the
world thinks about money. Their vision, expertise and passion will be channeled by the tools and resources on PayPal X.
This is just the start...
Since the overall effort involved several different agencies, and creative teams, we created a style guide and designed templates for materials like emails, banners to be used for online promotion of the platform and audience gen materials for the conference. We also collaborated in the creation of all conference materials including floor props, booths, tickets and passes.
The team also designed and built an Air app that came pre-installed in netbooks given away at the event. Participants could use the app to post conference comments live and learn how to get started with the PayPal X code library.
Credits: Patrice Speed (AD), Danny Chung (AD), Mario Grijalva (Designer), Guy Reingold (copy), Eric Roller (Copy), Paige Grossman (CD), Andre Cardozo (Developer), Patch Adams (Video Direction), James Raymond (Producer), Mary Mathaisell (Producer), PBJA (Conference Production)
Credits: Patrice Speed (AD), Danny Chung (AD), Mario Grijalva (Designer), Guy Reingold (copy), Eric Roller (Copy), Paige Grossman (CD), Andre Cardozo (Developer), Patch Adams (Video Direction), James Raymond (Producer), Mary Mathaisell (Producer), PBJA (Conference Production)
