Stalíon is a student project, designed to create a brand with a specific consumer in mind. I have created the consumer Derek, lightly based and inspired around TV Show personalities Schmidt from New Girl, and Barney Stinson from How I Met Your Mother. My goal was to create a Vodka brand that tailored specifically to "Extrodinary Men" that could also be affordable while looking higher end. I wanted to create a brand that really held a high standard for it's equity, and product much like my consumer 'Derek' would hold for himself in everything, and product that he associates with.