Misinformation Like A Viper

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The threat of misinformation to people’s safety has been fully realised.

The 'Like A Viper' campaign highlights the danger of misinformation by comparing it to a viper. This campaign aims to combat misinformation by creating awareness in the audience. If an individual is aware of how misinformation works, they are more likely to recognise it and select to ignore it. This, in turn, reduces the amount of misinformation that is shared. By comparing misinformation to a viper, this campaign educates people about the threat of misinformation and how it can trick people.