Fitbit.com ran a 2-week sale in the US and CA to boost sales during an otherwise slow month. Additionally, they wanted to remain competitive during Amazon’s Prime Day sale.

Redefine your summer. The summer of 2020 was unlike any other. The country was starting to see signs of a new normal, and this was our chance to redefine what summer meant in the best way. By highlighting features, we showed that with Fitbit, you could make summer something completely new and completely amazing.