Molly Webster
Graduated April 2021
Campaign Identity
And Action! BBC Campaign
A campaign for the BBC that aims to recruit and attract a diverse population to join them so that they are more representative of the British public. Take action! This campaign is a replica of a peaceful protest - a spark that ignites conversations that people may find uncomfortable. A microphone for voices quiet. A reach for systemic change, to set the standard for others to follow.
Taking inspiration from protest signage, the typography is selected and customized to be bold, compact, structured, loud and fierce. Having such a high reach, the branding needed to be catchy and noticeable from every angle. Leaving an impact in the viewers memory.
