An animated short depicting the future of targeting advertisements. Previously, web ads have been able to target consumers based on thier computer activity, but this was limited to a single device. However, soon advertisements will be able to distinguish individual users across multiple devices and this animated short depicts that.
All graphics were initially created in Adobe Illustrator, and later animated in After Effects. I was given a short brief on the direction of the short and some creative guidelines by the client.
*note: the original animation was intended to be included as part of a larger presentation and thus did not require audio
Stylistic frame w/colors
