Year after year, Mazda Motor Indonesia continue its collaboration with Jakarta Fashion Week. In order to commemorate the 5th mesmerizing year between Mazda and JFW, OLRANGE came out with a concept called DRIVINSTYLE that relates to Mazda car as a part of our lifestyle. Because fashion is not just about what you wear, but how you wear it.
We chose four well known fashion icons in Indonesia, they are Nonita Respati, Ayu Utami, Demmy Indranugroho, and Ani Tidasari to represent each cars characteristic, feature, ability, and performance.
Each fashion icon page contains a video testimonial about heir own opinion about fashion. Then their top favorite quotes about life as their motivation.Not forget to show some stuff that they always bring everyday and everywhere, which somehow they cannot live without it. At the end, we display their chosen ride, which support them daily to go to work or having some activity and also the explanation why they like that certain type of car.
Experience it by yourself and follow their journey at zoomzoomlane.com/drivinstyle
During the event, Mazda gave opportunity for all fashion practitioners in Jakarta Fashion Week to testdrive their favorite Mazda cars. And we made it easier for them by giving providing testdrive form so they will not wasting their time to have a try.
Mazda also has special offers for them by giving a fabulous offer for a certain type of cars.
To create awareness about this campaign, we held instagram photo competition about fashion and style. All they have to do is pose with their unique style and post it into instagram with a hastag #drivinstyle. All pictures tagged will be featured in drivinstyle website to compete with other contestants to win fabulous prizes.
Zoomzoomlane.com/drivinstyle website is mobile friendly because it uses responsive design and can be accessed both in desktop and smartphone.
To gain more attention from public, especially fashion experts, we also created print ads
Client: Mazda Motor Indonesia
Agency: OLRANGE
Strategy Director : Reza Akbar
Account Team: Sylvia Sudrajat & Wedha Pertiwi
Creatives:
UX Director : Reza Andika
Art Direcor : Erick Sebastian
Designer : Gerry Rego Admiralindo
Copywriter & Scriptwriter : Armand Azhar Tandjoeng
Programmer : Yadi Mulyadi
Illustration by Nadya Natasya "Nutchil" & Erick Sebastian
Video Team: Metsys
Video Director Yogi Dewadatha "Black" & Adi Widiansyah "Broer"
D.O.P. by Alley
Video Editing by Hertrinur Pamungkas
