IL DESIGN DEL GUSTO (Design of taste) - Total Branding is a book written by Roberto Provana, Fausto Lupetti Editore. The sensory aspects are too often underestimated and neglected by marketing processes. This book presents case histories and methodologies to achieve a "total brand experience" in order to make perceive a brand even through the simplest and most immediate form of fruition: the food.
CONCEPT
I won the contest designing a provocative cover: the most famous brands' logos become ice cream/ ice pop on a layout inspired by Penguin Books.
