SÒLESS
Naming, Branding, Packaging
Naming, Branding, Packaging
Assigned to the task of creating my own sugarless brand of confectionery, I chose to compete with those currently sold in upscale grocery stores. Each box, wrapper and bag utilize interesting ways of opening the package, which is made possible through the dynamic angle in the mark; in effect, these peel away or slide out openings demonstrate the removal of sugar.
The name Sòless stems from the word solace and how it pertains to indulgence. The consumer should feel comforted by their purchase, knowing that it comes with little to no additional costs to the price. So, in marrying that idea with the straightforward approach that I had in mind, I came to the simple, yet elegant, combination of so + less.
Sòless (Give & Receive)
Mobile Design
OBJECTIVE
Inspired by the packaging itself, this application demo for Sòless functions as a means of donating sugarless candy to diabetic camps. New camps are chosen each week, and in return for the participants’ gratuity, they receive a small portion in return. The more the user donates, the more they become involved with the community.
Mobile Design
OBJECTIVE
Inspired by the packaging itself, this application demo for Sòless functions as a means of donating sugarless candy to diabetic camps. New camps are chosen each week, and in return for the participants’ gratuity, they receive a small portion in return. The more the user donates, the more they become involved with the community.
THANKS!
