Celebrate Life in Colours 2022
International Colour Day celebrates the aspect of colours and the impact it has in our lives. This campaign emphasises on the impact colour has on us. Its boldness and the gravity of influence it creates in all of us is depicted in the splash of colours from paint buckets that pour out relevant icons to represent our lifestyle. Similar to American Tourister, the brand has been ever-evolving. Now, with innovative and fun designs, American Tourister depicts the sense of fun through its products’ colours. Through shades and hues, colour has played an integral role in its luggages and packs. Just like splashes of colours being poured into our lives, American Tourister does just the same with their collections.
To bring out the concept of International Colour Day together with the personality of the American Tourister, this campaign key visual design plays with fun elements while the paint bucket is used as a metaphor. Paint pouring out depicts how colours impact our lives, adding in some fun wherever we go.
