Dar Rubinstein's profile

Movin - everyone comes with baggage

Movin won a Silver Laus ADG FAD Award in the last edition of the annual graphic design awards.
The proposal was in the students category (free work/advertising) and was tutored
by Borja Martinez LoSiento.

Moving tops the list of most stressful life events. In fact, it is ranked before divorce,
getting married or having children. Every baggage is different, every experience is subjective,
every client is unique.

‘Movin’ aims to break the conventional perception of moving companies,
to create a safe space for its costumers and to shed some light on those hard times.

The visual identity is based on the values of empathy, humour and transparency while the typography represents the juxtaposition between physical baggage and emotional baggage.




Year: 2021-2022
Tutor: Borja Martínez (Lo Siento)


Movin - everyone comes with baggage
Published:

Movin - everyone comes with baggage

Published: