uluty
Gadgets store to help you make your choice.
Gadgets store to help you make your choice.
Uluty is a tech-savvy company that offers innovative gadgets and electronics that simplify our lives.
They are committed to helping each customer understand the products they are buying and educating them so they can make the best choice.
They are committed to helping each customer understand the products they are buying and educating them so they can make the best choice.
the new wordmark sits forward and is set in a bold sans serif typeface which grounds the mark horizontally. The wordmark is paired with an icon which features abstracted shapes based on a lowercase ‘u’. The icon represents the storefronts and architectural motifs found in Qatar, as the precinct is well known for being an open concept neighbourhood with high-profile street-front retail locations. The combination of these two brand elements creates a foundation for a distinctive visual language.
uluty and the surrounding area is home to major corporations and flagship stores as well as small businesses and new-to-market concept stores. It was fundamental to develop a new brand message for the neighbor that would inspire a broad audience and create a space that is welcoming to all. “Beyond the limits” as a simple statement to capture exactly that, while also highlighting Uluty as a preeminent destination.
To bring vibrancy and energy to uluty, a spectrum of colors is introduced to capture the attention of visitors.
A flexible system of bold color pairings and expressive compositions expands across various applications and establishes an unified brand presence.
