The Identity.
With Dustn's brand identity going into the new year, a style was set in motion to then be executed in a way that was aggressive, convincing, and sharp.
Being a concept artist, all abstractions were to be done in ways that would be suitable for notions other than just brand guidelines and self-representation; which allows for more free use as well as creativity to be done with the marque.
Impact From The Fist.
Why a fist? A fist was chosen to represent freedom and free will; going along the message behind the brand itself which is to express your creativity and allow for versatility in your work and culture as an artist in any shape or form.
Creative & Art Direction: Dustn
Iconography & Illustration: Dustn
Brand Signature: Pedro
Motion: Frostify
Textures: Mason Mulcahy
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