The Children's Center
The Children's Center has been helping heal Detroit kids and their families for over 100 years. The problem was, it had little to no name recognition. Our team was asked to create a fundraising campaign designed to introduce this amazing place to a younger target. The solution was an all-encompassing experience both informing and energizing the community around all the good work the center does.
By tapping into the popularity of pop-up restaurants, we designed a campaign around intimate dinners hosted by The Children Center. We then worked with prominent local philanthropists and companies to sponsor the events while leaning into their social channels. We created a landing page, email cadence, direct mail, a leave-behind piece as well as branding and event posters all to support this worthy initiative.
Role: Associate Creative Director/Art Director
Visit Site: The Children's Center
