It was vital the brand could quietly roll out across the store organically, so that the owner could take control of a bullet proof solution independently, without the need for design knowledge and flourishes, letting the logo do all the work.

This led to a mono logo with a stencil feel that could be applied to all manor of collateral in a range of mediums, from packaging to apparel - staying true to the brands natural and organic roots.

Geometric hard edges of chopping block efficiency are met with flowing curves to visually marry the science of nutrition with natural organic ingredients.