About The Project
Mic Geniuz is a podcast host who has had great success engaging with his listeners. In order to understand how Mic Genius achieved this level of engagement, let's take a closer look at three factors: his content strategy, his marketing tactics, and the overall tone of his show.
With regards to content, Mic Geniuz focuses on discussing trending topics in a way that is both informative and entertaining. In terms of marketing, he makes use of social media platforms like Instagram and Facebook to reach out to potential listeners. He wanted a "virtual facelift" for the new season of his show.
The challenge was to create a campaign that felt fresh, original and trendy while grabbing the user's attention without being overbearing.
Disciplines: Graphic Design, Photography
Mic Geniuz is a charismatic and funny podcast host. I wanted to capture his fun personality with the use of blue in the design. The color catches user's eyes and represents the energetic vibe of the show. The typography is playful, and shot the photography in a way that allowed the visuals to have a candid feel to it.
I was able to create a series of visuals that served as a call to action. These images were posted weekly to remind the audience about the upcoming show and how they could continue to engage.
