In 2021, Art Press Yourself asked me to create an entire graphic system and a new logotype for their association. 

ART'PRESS YOURSELF (aka APY) is an association which, from the Seine Saint-Denis, emits positive vibrations on Paris and the whole world. Our mission is to make known the richness of the Afro-urban culture and to highlight its many talents.

The primary objective was to create a coherent identity and improve its visibility. The challenge also included creating a scalable brand identity system. 

A big influence was the visuals created by the Ndebele people in South Africa.  Their traditional designs are very modern and also recall the work of Ettore Sottsass and Memphis Design. The idea was to mix modernity and African patterns.