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Mac's Pressure Drop Limited Realease Packaging

Jared Bozas
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Mac's Pressure Drop Packaging

Originally brewed as a one off festival beer at GABS Beer Cider & Food Fest 2018, Mac's Pressure drop American IPA was so successful we decided to bottle it as a limited release 4 pack.

The icon stays true to Mac's with a playful yest simplistic design combining an octopus wearing a diving helmet to resemble "Pressure" as it makes it's "drop" down into the depths of the ocean.

The turquoise and dark blue gradient takes inspiration from the natural gradient of the deep ocean and when incorporated it into the pack design it stands out from the normal range on shelf.
beer beer label craft beer Packaging product design
Initial Sketch
beer beer label craft beer Packaging product design
Logo Development
beer beer label craft beer Packaging product design
Bottle Label
beer beer label craft beer Packaging product design
4 Pack Bottles
beer beer label craft beer Packaging product design
Beer Tap Lens Coat
Mac's Pressure Drop Limited Realease Packaging
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Jared Bozas's profile

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Jared Bozas's profile
Auckland, New Zealand

Mac's Pressure Drop Limited Realease Packaging

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