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LEVEL INFINITE - Never The End

LEVEL INFINITE - Never The End

For the global launch of Tencent’s new publishing division, we produced an extra-ordinary film story that transform gamers and teleport them into a metaverse of gaming.
It elevated Level Infinite, an alliance of game studios, developers and esports integrators, into the global league of game publishing.

THE INSIGHT:
It’s the beginning of gaming without end.

THE IDEA & EXECUTION:
Based on the thrilling idea of gameplay – immersion – the film tells the story of strangers who transform into game characters and come together in the metaverse community to neutralise the dark forces.
A cinematic production featuring Allain and Butterfly from Arena of Valor and Nano Companion Shooter from Synced: Off-Planet, unified in a spectacular gamescape, the film combines the visual effects and live action drama you would expect from a top-league publisher.
The film also features thrilling in-game footage from several epic titles currently under Level Infinite’s wing: Arena of Valor, SYNCED: Off-Planet, GTFO, Metal: Hellsinger and Bloodhunt to name a few.
Gamers gave it the fist and thumbs up: “Expect a movie of the live action”, “IDK FOR SURE BUT DAMN THIS IS DOPE”
A final twist invites the fans to stay tuned… because it’s NEVER the End.
Agency: DDB Singapore
Creative Directors: Eugene Cheong, Thomas Yang, Ravi Eshwar 
Head of Art: Thomas Yang
Art Directors: Louis Ang, Amos Foo, Felicia Agnes  
Director: Marco Kalantari (AppleBox)
LEVEL INFINITE - Never The End
Published:

LEVEL INFINITE - Never The End

Published: