The Unalome is a symbol of the journey towards spirituality, demonstrating that despite being a path full of lessons and growth it is not a straight or easy path. we take this symbol and ad important elements for the brand: Feminity, represented by the figure of a female reproductive system, the founder represented in A at one of the knots, and the happy user, represented by a circle and the cross of the nearby lines. The union of these elements reinforces the growth aspect that the brand represents in the lives of the users.
for the logo, we proposed a friendly and human typeface that has elements in common with the handwriting of the founder. the interaction between the two fonts is proposed to create a balance between the human, the reliable, and the trustworthy aspects of the brand.
The brand seeks to be the first step in finding people's emotional balance, Ale Cid has developed different challenges and workshops for a certain goal. we developed a series of booklets for the challenges that communicate the subject in a simple way.
Ale Cid is a holistic health coach and networker who seeks to make an impression on everyone she meets and deals with. therefore we designed brand applications that communicate how the brand's knowledge will leave a mark.
We developed a kit of mantras that are related to the learnings that users will have during the challenges proposed by the brand, we want them to have a simple reminder of the important path they are following.
For her social media, we proposed elements that embrace the user and their representation, seeking to reinforce the brand concept and the value of having a user-centered brand.
