ROAR
An Art Auction
For NSCAD

Visual Identity Project

MOTIVATION

Project created during internship at NSCAD University Relations. Completed in 8 weeks in 2013.

EXPERTISE

Branding, Illustration, Graphic Design

OPPORTUNITY

Roar is an annual celebration of NSCAD talent to benefit NSCAD. For 2013 event, it was required a new visual identity that could communicate how authentic this opportunity is. Two lions statues are located in front of NSCAD campus and they are symbols of one of Canada’s oldest independent cultural institutions. For this reason a lion was included on the briefing.