THE NOMINATE ME SELFIE
The world’s largest Democracy, India, is failing to represent 50% of its population.
Only 14% of its lawmakers in Parliament are women (global average 24.5%).
Women form over 50% grassroots workers and leaders below state level,
working tirelessly in the field, but are overlooked when it comes to getting
tickets to contest elections.
The world’s largest Democracy, India, is failing to represent 50% of its population.
Only 14% of its lawmakers in Parliament are women (global average 24.5%).
Women form over 50% grassroots workers and leaders below state level,
working tirelessly in the field, but are overlooked when it comes to getting
tickets to contest elections.
SHAKTI, India’s only women’s collective, is fighting to
get political parties to correct this imbalance.
get political parties to correct this imbalance.
But it's not easy easy to make political parties and their leaders - who are 92% men
- to see what they have been unseeing for 70 years.
- to see what they have been unseeing for 70 years.
So here's what we did!
We took a simple, accessible, universal phenomenon, arguably the most self-serving act:
The SELFIE and turned it into an instrument of nation building.
We took a simple, accessible, universal phenomenon, arguably the most self-serving act:
The SELFIE and turned it into an instrument of nation building.
We started the campaign with Bihar, the state with the highest gender imbalance
and population the size of Mexico!
and population the size of Mexico!
Then we engaged hundreds of women already active in politics.
• Each woman created a selfie that became her resume.
• Citing credentials and achievements in public service.
• And an appeal to nominate her.
Thus, converting the faceless to 'In-Your-Face'.
