Brand 1 Mountain Equipment Company
Mountain Equipment Company is the place to go in Canada for outdoor gear, knowledge, and inspiration. MEC supports a wide range of activities, including camping, Snowsports, watersports, cycling, climbing, hiking and more by combining high-quality clothes and equipment with expert guidance and firsthand experience. Climbing, hiking, camping, snow sports, and water sports are among the activities that they gear their customers for. However, in addition to selling items, you can also sell your enthusiasm. MEC loves to share their knowledge and excitement to connect people with great goods that encourage active outdoor lives, regardless of their level of activity or experience. The target audience is made up of young, outgoing people who enjoy participating in outdoor activities and going on adventures with their families and friends. The social adventurer, the outdoor addict, and the backcountry explorer are MEC's three target personas. These motives will assist customers in completing the task at hand, which is to be healthy and feel good about their lifestyle. It benefits customers by assisting them in viewing the situation in a positive light rather than a negative light, and it inspires them to participate in the activity. The font has been modified to Trade Gothic, giving the whole thing a very utilitarian vibe that really complements MEC's brand image. In addition, the green has been brightened. They wanted to keep with the outgoing theme, so they included a mountain in the branding design. MEC is attempting to appeal against the decision. The distinction between MEC and other brands is that this one sell items that are intended for use outside. They sell items that are not suitable for adventure or comfort for other brands. The brand is attempting to persuade customers to shop at their locations.
Brand 2 The New York Times
The New York Times is a morning daily newspaper that has been the newspaper of record in the United Stare for many years and is considered one of the best newspapers in the world. The New York Time’s mission is to cover the news as objectively as possible and to treat readers, news source, advertiser and transparently. The New York Times and its news and opinion staff are interested in avoiding conflicts of interest or the perception of conflict of interest. People under the age of 49 make up most of the The New York Times target audience, which is also the favored demographic for most advertisers. This age breakdown demonstrates that the paper has successfully achieved and retained its target readership's interest in the subject it addresses. There is no major gender divide among readers of The New York Times. In other liberal publications, the disparity is considerably more evident. Men aged 35-44 prefer reading about tech and finance-related topic. Unlike them, women aged 55-64 are more interested in arts, health- related articles. Morris Fuller Benton designed the font they use for their logo in 1907 as an enhanced version of the popular nineteenth-century blackletter. The New York Times logo represents the newspaper's lengthy and storied history. Its black and white color pattern matches the headlines throughout the newspaper, giving it a unique look and feel. The color combination also gives the newspaper a traditional, timeless appearance. The New York Times differs from other publications in that it covers a wide range of topics such as news, opinion, art, and living. The commonalities are that they usually post about the same thing.
