Eat No Evil is a startup company in the greater Detroit area looking for a brand identity to launch their line of frozen nutrition bars. The project included logo design, a corporate emblem, package design, website, and business cards.  Here's a collection of the finished work.  

 

The brand is aiming for new, novel, edgy, slightly gourmet, with a bit of an attitude. Target customers are active young adults, more specifically segmented towards the health conscious, protein hungry crossfit crowd.