Designed at Royale for Saatchi & Saatchi LA and Toyota.
These images were part of a pretty cool campaign in which Toyota gifts 100 cars over 100 days to non-profit organizations who could really use them. Helping the do-gooders do good. The public votes for the organizations they think most deserves it, and Toyota flips the bill. As lead designer on the project, I had the pleasure to help define the look of the campaign, spanning motion, print and web.
Source: ksmith.tv/toyota_cfg.html
These images were part of a pretty cool campaign in which Toyota gifts 100 cars over 100 days to non-profit organizations who could really use them. Helping the do-gooders do good. The public votes for the organizations they think most deserves it, and Toyota flips the bill. As lead designer on the project, I had the pleasure to help define the look of the campaign, spanning motion, print and web.
Source: ksmith.tv/toyota_cfg.html
Spot One
Completed Spot done at Royale.
Spot Two
Print
