After helping the brand crystallize its promise, attributes, narrative, and voice, I helped bring it all to life with this campaign. I wanted to use authentic language and tone to develop messaging, with a personality that has consistency, but also customizability, for all of the brand's product lines.
Signage/Campaign narrative for "Forged by War" a program that supports veterans by inviting them to submit knife designs to be built by CRKT. Proceeds go to veterans organizations.
