THIS WAS THE POSTER FOR THE HOLIDAY PARTY WE WERE HAVING THIS YEAR.  IT TURNOUT TO BE SUCH A BLAST AND EVERYONE REALLY ENJOYED IT!  KING RETAIL SOLUTIONS DID A "KING-SIZED HOLIDAY TAILGATER" COMPLETE WITH EXTRA LARGE TAILGATING GAMES LIKE A 8 FT CORNHOLE GAME.  IT WAS SO MUCH FUN!!

HERE WAS THE CONCEPT DESIGN.  WHITE LETTERPRESS WITH A GOLD LEAF SANTA CLAUS ON CARDSTOCK.

THE CONCEPT IS A DISCUSSION ON WHAT IS RECOGNIZABLE AS SANTA CLAUSE.  MY APPROACH WAS A FUN DISCOVERY OF HOW THE BEARD PLAYS A ROLE IN HIS "BRANDING"  IT'S WHAT MAKES CLAUSE, CLAUSE.  THERE ARE MANY MUSTACHES IN THE WORLD, MANY WAYS OF DOING FACIAL HAIR IN GENERAL.  BUT WHEN YOU SEE HIS KIND OF BEARD, HE'S THE FIRST ONE YOU THINK OF.. IT'S SANTA CLAUSE!