CHIC Shanghai | China International Fashion Fair
Visual identity for China’s largest fashion fair, using art deco botanical motifs to underline the 2021 fair’s “garden” theme and provide a lush and welcoming impression for visitors.
Project created as part of LAVA Beijing Team
Creative direction: Sasha Fominskaya
Design: Sasha Fominskaya
Motion: He Hui
Design support: Xinyue Zhang
