For this project I was busy with my final year internship at New Harbour Distillery in Cape Town. I was briefed to conceptually develop and design a brand called Uncles. To describe it short and sweet- it's a brandy for every uncle in South Africa; the uncle on the farm, the uncle in the city, the rugby uncle and even the uncle on the bench. We started the process with developing a strong visual language and style to apply on the bottle design and overall presence of the brand. The logo is a strong type driven mark along with two interchangeable illustrations to lay the foundation for the brand's identity. Working with just orange and white further strengthens the minimal aesthetic and allows the focus of the packaging to be on the brandy.
