Logotype & 3D Opening Ceremony Poster

18" x 22"

Directors of the center, Sheldon Brown and David Kirsh asked me to help them conceptualize a new brand identity for the fledgling program at UCSD dedicated to investigations and studies around human imagination. For the opening ceremony, I created a double sided 3D poster accompanied by viewing glasses in which the 2 dimensional surface of the piece became an infinite landscape and a living object, evocative of the center's core ideology regarding human imagination and potential.