FITZSIMMONS BREWING COMPANY
Looking to visually elevate the labels of their flagship beers, Fitzsimmons approached me with the goal of refreshing their original design to reflect a more branded and cohesive look.
Using their “vintage Airdrie” brand aesthetic, I designed a label more inline with their visual identity. The idea was to create something cohesive, consistent, and on-brand while being able to easily differentiate between the different beers.
The design was well received and they decided to add a third one, the O.D.R. Cream Ale, to their roster.
