H O T W H E E L S R E F R E S H
--------
It's time for another brand refresh. This time I had my sights on Hot Wheels, the iconic toy car company who dominated the scene back in the late 60's. Like my other projects, I started with the logo which has a ton of recognizability but suffers a bit in a few spots. I thought a few evolutions could take it to the next level.
Here are some examples of updated packaging. Hot Wheels has always embraced a bright, colorful approach but I thought it could be pushed even more, allowing the color palettes of the products themselves to influence the overall design. I also thought it would be awesome to have AR technology baked into their app, allowing customers to bring 3-D, animated track sets into their living room.
Thanks so much for the peek! I hope you enjoyed the work. If you have a brand that needs developing or refining, don't be afraid to reach out!
