The Company
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Cecílio Mendes Design Studio is a studio that works with clients and partners around the world developing projects and advising on Corporate Identity and Strategic Design.The Studio believe that the most intimal concept of a brand goes way beyond a simple graphic identity. It its has personality and generates series of behaviors to create a culture around itself, triggering series of behaviors. The studio uses Design + Strategy as tool to give a brand value therefore improving it's products/services potential and value.
The Project
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A new identity was needed because its strategy and main ideal had improved. The design now is aligned to a business strategy and a new ideal. The old identity was also graphically and strategically outdated.
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Cecílio Mendes Design Studio - 2014
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