CHALLENGE: Compal, the market leading fruit brand in Portugal, needed help creating the brand strategy, name, visual identity, packaging format and packaging design for a new range of natural juices to be launched in Spain, and then rolled out across Europe. The new products were created to add speed, convenience and flavour to the already over-populated fruit juice category in the Iberian marketplace. The new packaging design had to communicate the core benefits of the product as simply as possible with more imagery and less words.
RESULT: a small, compact, shot-sized spherical bottle with fruit skin designs on shrink-wrapped sleeves and green tops, completely different to everything else on the shelf at the time.
Role - Freelance Designer
Work - Brand Strategy / Naming / Visual Identity Design / Packaging Format Design / Packaging Design
