Sony Entertainment Television decided to provide its audience with sound advice to end the year on a high note. The best way we found to do this was reminding our viewers that they should adapt their new year's promises to their actual capabilities: it's better for everyone to accomplish a promise partially that ending up with nothing.
Credits: Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction: Andrea Ayala
Creative Manager: Ingrid Ruiz
Copy Producer: Ingrid Ruiz
Design, 3D & Animation: Alejandro Ocando
Art Direction: Andrea Ayala
Creative Manager: Ingrid Ruiz
Copy Producer: Ingrid Ruiz
Design, 3D & Animation: Alejandro Ocando
Bronze in Promax BDA 2011 - Latin America Awards
Category: Holidays/Special Event Campaign - Television
Nominated in Promax BDA 2011 - World Awards
Category: Holidays/Special Event Campaign - Television
Category: Holidays/Special Event Campaign - Television
Nominated in Promax BDA 2011 - World Awards
Category: Holidays/Special Event Campaign - Television
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