Hello and thanks for visiting my portfolio,
In this project I went through the whole process for designing a campaign for Vespa. After a complete research about the Vespa and competitors, I choose the strategy which was showing what a user of Vespa can achieve more by having an Italian Vespa. For execution, I thought about personalizing the actual Vespa to make them more similar to their owners’ personalities.
In this campaign I covered billboard, poster and micro website design. Hope you enjoy it and please let me know your comments and thoughts.
Update: I had this chance to be in RGD Headstart and also have my instructor's advice for this project. The first 3 is the results of those revisions. Will always looking forward to your comments and thanks in advance.
Thanks again,
Fatemeh
After revisions:
Before revision:
Hope you enjoy it and please let me know your comments and thoughts.
