Lisa Szabon-Smith's profile

ALTIS : Performance Trinity "Aware" Campaign

ALTIS Digital Marketing Campaigns
ALTIS needed a social media campaign created to create awareness of a massive sale on their top three educational courses. They called it the "Performance Trinity" and knew that after this sale the three courses would go dark for a length of time as the content was being reworked internally.
These images were shared on  Instagram, Facebook and Twitter platforms for maximal coverage.
"AWARE" Campaign : Stories
Each image below would be an individual slide in the stories deck.
"AWARE" Campaign : Static Posts
Below are the images for the Static Instagram posts and matching Facebook/Twitter posts to coincide with the stories.
The images then relied on copy, written internally by their marketing coordinator, that would be included with each image.
The "Aware" Campaign ran for 3 days, below is the collection of Instagram Stories images for intrigue. Each had a coinciding image for Facebook and Twitter as well, but I'm going to avoid redundancy here.
I was the creator of the copy found in these images.
You can view the "Launch" Campaign here.
ALTIS : Performance Trinity "Aware" Campaign
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ALTIS : Performance Trinity "Aware" Campaign

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