The brief we received from the management was:
"Exploit the occasion of the celebrations for the 60 years of Interni to shift the magazine from being a publisher to be a provider of experiences and services that are delivered both in a tangible and intangible manner. Upon that shift the students are asked to conceive innovative and unique propositions for Interni to gain market share and leadership through the brand and its touchpoints."

 

 

Please see explanatory video below which explains our direction for this brand extension:

The promotional "Flyer" which will be distributed at Saloni to launch Interni Bits.

The "interni Bits", the product was designed to be modular & buildable, so each creative can build their own pack based on their creative process. Each bit is juxtaposed with some humorous copy writing that hits home with creatives and explains how each snack can improve the creative process. There is also a time indicator that signifies how long the snack will provide energy.

The extra flap seen on each module functions as the interlocking element that helps put the modules together into one block but also acts as a detachable book mark. A space that can later be utilised as a subtle commercial spot at events and such.

Each pattern represents a stage in the process & corresponds to a nutritional value.

Once all the snacks have been assembeled the unit shape forms a hexagon inspired by the bee hive and the nature of creative work.

 

The package displays the logos of the food partners in terms of recipe and production, both chosen for the value they offer to the bits. Honest / Healthy / Italian.

 

Team includes
Gloria Tahhan [ Graphic Designer ]
Katy Pisheh [ Interior Architect]
Dong Jin Ahn [ Product Designer ]
Maissa Naim [Architect]