Chasing Fireflies is an existing company that I redesigned. It is a childrens clothing company that wants their clothes to be as unique as their child. The company was created for parents of children who want to cherish every moment, like when their child first catches a firefly. I emphasized that idea throughout the components as well as I created my own illustrations that could be possible textile designs and used them throughout the branding material. The branding is fun, playful, and in some cases, interactive for the child.