Client: GLAMM | Service: Art Direction, Brand Identity | Year: 2022
GLAMM -
professional beauty care tools for your everyday self care routines
Being authentic, taking care of your body & soul, experimenting and embracing your true self, a natural beauty that radiates is always in style. GLAMM stands for the never out of fashion - everyday beauty routines and maintaining a healthy relationship with yourself, whether done at home alone or together with your besties, or in a beauty salon guided by professional assistance - choose your way, but make it GLAMM.
Modern logo lettering, simple layouts and focus on neutral tones, enriched with privilege green and desaturated lavender when in need - works best for representing the clear yet fun beauty routines helped by professional tools.
