FNB - RETAIL MERCHANDISING PROTOTYPE
Promoting fiscal responsibility, financial advocacy, and a better life for first nations people, the brand was re-positioned with a design language meant to "Bridge" the past and present, with a vivid use of black and white photography juxtaposed with vibrant color - and signature pops through out the branded retail environment. A high level of respect and pride was taken into careful consideration when positioning this brand - in order to bring previously feuding tribes together to unite the community through design and uplift its people through financial advocacy.
