klear is a Bulgarian peer-to-peer financing platform that wants to position itself as the fairplayer in fin-tech services with a complex fairly new financing system for the Balkan market. that's why we created Fairtown — an utopian village exemplifying the harmonious living of a community that has only known a peer to peer financial system. it explained klear's mechanics through its citizens: Agnes invested in Robin’s canoe, just like you could invest in someone’s education or house on klear.
Fairtown came to life in four TVCs, each showing the peer-to-peer financial system in action. the campaign visuals caught Fartownians’ reactions at the exact moment when someone tells them of the rest of the world’s faulty financial system.
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Fairtown received a purposefully exaggerated color aesthetic: the warm cross processing and slight oversaturation in combination with dominant reds and yellows adds to the notions of collaboration and camaraderie.
campaign key visuals:
featured in Lürzer's Archive vol. 5+6 - 2021
client side: nikolay stoynov
creative director: angel iskrev
head of art: emanuela belovarski
copywriter: boyan zlatarski
graphic designers: bo aleksieva, bozhidar ivanov
account director: juliana tsvetkova
production studio: push pull production
director: angel apostolski
dop: anton ognianov
production designer: vania ivanova
stylist: mina kaye
photography: whaleworx studio /
ivaylo petrov & emanuela belovarski
creative director: angel iskrev
head of art: emanuela belovarski
copywriter: boyan zlatarski
graphic designers: bo aleksieva, bozhidar ivanov
account director: juliana tsvetkova
production studio: push pull production
director: angel apostolski
dop: anton ognianov
production designer: vania ivanova
stylist: mina kaye
photography: whaleworx studio /
ivaylo petrov & emanuela belovarski
