Hara Beauty
The Story
Hara beauty is a line of organic skincare products made to cater users sensitive to chemical based ingredients and therefore reducing chemical exposures to the skin, avoiding long-term damage to the skin. The brand believes that by going back to nature and reducing the use of chemical products, provides the solution for a more sustainable beauty routine, promoting the safekeeping of environment.
How we help
Identity Design
Packaging & Print Design
Marketing Collaterals
Illustration
It is imperative that the branding appeals to all genders, and at the same time promoting their value as an authentic organic brand who sources their ingredients from local farmers. The identity design is made in an apothecary style, seen in both the logotype and the packaging. The typewriter typeface is chosen to enhance this impression, while the monochrome colors creates a bold statement, creating a prominent and unique image when the brand is placed amongst other more delicately colored organic brands which has populated the market.
It is imperative that the branding appeals to all genders, and at the same time promoting their value as an authentic organic brand who sources their ingredients from local farmers. The identity design is made in an apothecary style, seen in both the logotype and the packaging. The typewriter typeface is chosen to enhance this impression, while the monochrome colors creates a bold statement, creating a prominent and unique image when the brand is placed amongst other more delicately colored organic brands which has populated the market.
