ProForm | Brief
 
Problem
Current athletictraining programs are focused more on strength and conditioning, onlydemonstrating weight room and field exercises or drills to strengthen theathletes’ body. What these programs are missing out on is a strengthening ofthe core, involving balance, a fluid range of motion, and flexibility toprevent injuries. Research shows that athletes who have been trained in danceand aerobics are more agile, fluid and quick on their feet, therefore improvingtheir performance in a game and making them less prone to serious injury. However,male athletes are generally uncomfortable attending public dance classes to gain theseskills.
 
Solution
Create a private training program for male athletes focusing on dance, aerobics and meditation, inpartnership with Gold’s Gym to reach their existing audience.
 
Objective
Provide a comfortable and convenient setting for athletes to focus on dance alongside their peers.
 
Target
Collegiate maleathletes, individuals or athletic teams.
 
Means
Branding, Ads, WebPresence, Mailer
 
Tagline – The field is yourstage.
Descriptor – Athletic MovementTraining