During my time with ABC I was assigned as Lead Designer on the Bluebird AR project - the ABC's alternate reality drama set around the leak of a clandestine geoengineering initiative. Designing for Bluebird AR was exciting and inspiring, and different to any other design project I've been involved with.

The project ran for about 6 months and during this time I designed character blogs, logos, corporate sites, a wiki, illustrations, and clues - all fictional. To design for the different strands of the project I had to 'get in character', and understand the psychology behind the characters and story narrative. I coined a new term during the project: "method designing". It felt similar to the way actors get into character to create a convincing fictional persona, only with design.

I'd love to be involved with a similar project in the future, it was ahead of its time and one of the most satisfying design projects I've been involved with in my career. Have a browse around the images I've uploaded here for a taste of some of the bits and pieces I designed for the project.