Advanced Problems I
UMSL Fall 2013 (instructor: Jen McKnight)
Project 5 – Obsessions Book
UMSL Fall 2013 (instructor: Jen McKnight)
Project 5 – Obsessions Book
International Typographic Style has played a huge role in the development of modern design. Since its inception in the 1940’s and 50’s, the Swiss Style has emphasized cleanliness, readability, and objectivity. Typically, Swiss Style features sans-serif typefaces such as Akzidenz-Grotesk, Helvetica, or Univers, asymmetrical compositions, flush left/ragged right text, mathematical grid systems, extreme geometric reduction, and flat areas of color. The philosophy is simple; less is more. Swiss Style demonstrates how a reductive design language can effectively convey a universal and timeless message. Using minimal designs can make the reader focus more on significant details. The fewer the distractions, the better.
This book consists of a collection of work from some of the most impactful designers of the Swiss Style, such as Josef Müller-Brockmann and Wim Crouwel. I’ve also selected a consistent body of work from Mike Joyce; one of my personal favorite comtemporary designers employing simplicity.
