Fisdom is an automated investment service provider that enables the users to manage almost all aspects of their finances through the Fisdom mobile app. The brand wanted to communicate this proposition to the masses during the ICC T20 World Cup broadcasts.

The idea behind the campaign was to communicate the fact that Fisdom gives you a one-stop-shop for all your investment related needs. We provide a wide range of services from Stocks and Mutual Fund investments to Insurance, Tax Filing and Pension funds. This is aimed at reducing the user’s effort of managing multiple apps or platforms and to give them a strong hold over their financial situation.

A common feeling amongst new investors has been that of “ being overwhelmed “ or “ not being in control “. With Fisdom, we have combined our curated services with intuitive UX to ease this exact emotion and give our users a sense of being in control of their investments. 

We took some relatable examples from our TG’s lives where they might feel they’re losing control of an asset or investment and exaggerated it to create a contrast with the feeling of control that comes from using Fisdom. And for those who already have a good enough handle over their investments, our promise is that…..it can still be Behtar...Fisdom Pe!

Client : Finwizard Technologies

Agency: Red Baton Design Studio

Production House: Filmy Fiction

Writer & Creative Director: Vijit Agrawal