ADVERTISING CAMPAIGN

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(STUDENT PROJECT)

Brand Relevance Campaign 2020 - Canon camera

The Covid-19 pandemic is not the first occurrence that has shaken the business world, sometimes forcing business to close. The rise of the internet put a lot of companies out of business, companies which couldn’t adapt to the new change. Brand needs to stand out, not just being different, but by being both personally relevant and emotionally important to people.

CAMPAIGN POSTER DESIGN

To put the 2 models (Canon G7X Mark III & EOS M50) into a unique & engaging SHOWDOWN to see which models delivers the perfect punch in the Vlog Game. By the end of the campaign, the targeted audience will have known the 2 models from the inside out, hence helping aspiring youtuber / vlogger to make the right choice.

BRAND INFLUENCER