69. PULSKI FILMSKI FESTIVAL - proposed solution
The identity was made for a competition.
Designing the visual identity of the 69th Pula Film Festival, the first sketches focused on the number 69. The number is very grateful for the experimentation because it consists of practically two identical numbers, only one is rotated 180 degrees. It was decided that this rotation would be used and elaborated. All materials can be rotated and used as desired, and the visual will remain the same as other elements are duplicated and rotated. Due to its compactness, the number 69 is connected in hoops and can function as a kind of mark. The colors used are 100% yellow and 100% black combined with a white background which ultimately simplifies printing.
One part of the city light poster would be printed with a special color that is only visible at night when the side lights of the poster construction are turned on. The poster would thus function as a teaser during the day.
